지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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While the recent studies on City Brand have been mostly considered on the results-oriented City Image and City Marketing only, it is important to focus the City Identity as a value of city, when evaluating of City Brand as a process. So this study aims to propose the politic implications from a cognitive characteristics on City Identity and City Brand of cities and counties in Gyeonggi-Do as an effect analysis of external cognition(communication). Above all, it reestablished City Brand based on City Identity and considered its formation Process. Then it explored the influence factors of City Identity and City Brand, and analyzed the cognitive characteristics using Portfolio Analysis and Effect Analysis. As a result of the analysis, first, this study shows that City Brand is bound up with City Identity and should be evaluated considering Mind Identity, Behavior Identity and Visual Identity for Royalty of City Brand. Second, politic implications on each type of cognitive characteristics were summarized in the followings : Type1 needed strategic City Branding (4 cities), Type2 required improvement of City Brand (2 cities), Type3 required improvement of City Image (3 cities), Type4 urgently needed development and Improvement of City Brand based on City Identity in priority (10 cities), and Type5 actively required concentration on City Promotion for external cognition(communication) (12 cities).
목차
Abstract
Ⅰ. 서론
Ⅱ. 선행연구 검토 및 연구의 착안점
Ⅲ. 분석의 틀 설정
Ⅳ. 도시 및 도시브랜드인지도 분석
Ⅴ. 도시정체성과 도시브랜드의 영향관계분석
Ⅵ. 결론
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UCI(KEPA) : I410-ECN-0101-2013-539-000993145